"On November 19th, the World Health Organization appointed =
the=20
expert working group as a response to the Global Strategy and Plan of =
Action=20
on Public Health, Innovation and Intellectual Property (IP) adopted at =
the=20
World Health Assembly this May. One of the group's main tasks is to =
find new=20
funding mechanisms fostering needed medical research on neglected =
diseases and=20
ensuring unimpeded access to necessary meditations irrespective of =
commercial=20
profitability for developing nations.
If=20
you'd like further information about Green Intellectual Property or want =
to make=20
any comments on this piece, you can email Itaru
The working group would =
likely find=20
an answer with the Patent Insurance scheme being proposed by =
Geneva-based IP=20
consulting group Green IP Project to impose an extra official fee on =
patent=20
applicants and holders as a form of insurance premium, and to =
establish a=20
trust fund that would finance the compensation of technology transfer =
costs,=20
particularly royalty assumption, and other subsidies for purchasing =
patented=20
medicines in developing counties, as well as a wide variety of funding =
proposed for need-based research for public benefit rather than profit =
motive,=20
including medical grants, prizes, treaties, public-private =
partnerships,=20
advance market commitments, market exclusivities (orphan drug schemes) =
and tax=20
credits.
These financial assistances would convince society of =
the=20
wisdom of patent, resulting in upholding the efficiency of the patent =
regime=20
against recently growing the global criticism over the patent =
protection of=20
essential medicines and resultantly diminishing societal trust over =
patent. In=20
other words, the extra fee would serve as a "premium" for defending =
patent=20
rights against the risk of compulsory license and other safeguard=20
flexibilities which the worldwide anti-patent protest has increasingly =
justified, and resultant erosion of the entire patent system. =
Consequently,=20
the dual benefit of the premium not only for developing nations in the =
financial aids but also for developed nations in ensuring patent =
rights would=20
readily build consensus by developed nation patentees on their burden =
of=20
paying the patent premium.
Such premium would be an additional =
weight=20
for patentees in the traditional balance of public interest =
(innovation=20
disclosure) and private right (patent monopoly as a reward for the =
disclosure)=20
in the patent legitimacy. In the sense of economics, the patent =
premium would=20
serve as a kind of "green taxation" to facilitate market incorporating =
its=20
failure that patent protections generate in society, while maintaining =
the=20
major function of patent to enhance knowledge pie in society through=20
innovation disclosure, suppression of corporate secrecy and capital=20
concentration for further innovations.
Since the Patent =
Insurance=20
scheme would be embedded in the existing patent system, the scheme =
would=20
possess a substantive and sustainable financial scale (possible annual =
revenue: up to several tens of billions in US dollars) due to enormous =
amount=20
of both quantity (e.g., filing number) and quality (e.g., subject =
matter) in=20
the present patent system worldwide.
The scheme would also =
equip to=20
prevent the burden of paying the premium from inflating the price of =
patented=20
medicines by two measures: the translation waiver and reduced price of =
official fees.
Under the translation waiver, patent applicants =
would no=20
longer need to file an application translation with a local patent =
office once=20
they paid the patent insurance premium. This waiver of translation =
would=20
compensate or even outweigh the financial load of the premium because=20
application translation accounts for a significant proportion in the =
costs of=20
obtaining a foreign patent (roughly speaking, the total cost for a =
single=20
foreign application is US$10,000 and its translation costs usually =
US$3,000 or=20
more). The translation waiver would be supported by considerable =
improvement=20
in computer translation, allowing a patent office to examine an =
application=20
without a human-conducted translation or even by utilizing such =
translation of=20
limited portions (e.g., only claims and relevant descriptions in a=20
specification).
In addition to computer translation, another =
technical=20
progress in examination of patent applications would offer a =
discounted=20
official fee for those who have already paid the premium. This =
lowering would=20
be brought about by streamlining examination by means of emerging =
technologies=20
for identifying and measuring innovations. These tools would include=20
information & communication technologies, highly-evolved =
patent-mappings=20
and other intelligent methodologies.
Besides the scheme's =
original=20
functionality of insuring patent, the financial advantage of the =
translation=20
waiver and discounted official fees would further facilitate an =
agreement by=20
patentees and industries in developed countries on paying the patent =
insurance=20
premium.
The Patent Insurance scheme would no longer regard the =
patent=20
as a mere innovation protector, but rather as more like a pro-active =
financial=20
driver of funding for the largest overall benefit in =
society".
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break; }=0A= }=0A= if (h.indexOf("www.")=3D=3D0) h=3Dh.substring(4,h.length);=0A= return = "utmccn=3D(referral)|utmcsr=3D"+_uEC(h)+"|"+"utmcct=3D"+_uEC(k)+"|utmcmd=3D= referral";=0A= }=0A= function _uOrg(t) {=0A= if (_ur=3D=3D"0" || _ur=3D=3D"" || _ur=3D=3D"-") return "";=0A= var i=3D0,h,k;=0A= if ((i=3D_ur.indexOf("://"))<0 || _uGCse()) return "";=0A= h=3D_ur.substring(i+3,_ur.length);=0A= if (h.indexOf("/") > -1) {=0A= h=3Dh.substring(0,h.indexOf("/"));=0A= }=0A= for (var ii=3D0;ii<_uOsr.length;ii++) {=0A= if (h.toLowerCase().indexOf(_uOsr[ii].toLowerCase()) > -1) {=0A= if ((i=3D_ur.indexOf("?"+_uOkw[ii]+"=3D")) > -1 || = (i=3D_ur.indexOf("&"+_uOkw[ii]+"=3D")) > -1) {=0A= k=3D_ur.substring(i+_uOkw[ii].length+2,_ur.length);=0A= if ((i=3Dk.indexOf("&")) > -1) k=3Dk.substring(0,i);=0A= for (var yy=3D0;yy<_uOno.length;yy++) {=0A= if (_uOno[yy].toLowerCase()=3D=3Dk.toLowerCase()) { _ufno=3D1; = break; }=0A= }=0A= if (t) return _uEC(k);=0A= else return = "utmccn=3D(organic)|utmcsr=3D"+_uEC(_uOsr[ii])+"|"+"utmctr=3D"+_uEC(k)+"|= utmcmd=3Dorganic";=0A= }=0A= }=0A= }=0A= return "";=0A= }=0A= function _uGCse() {=0A= var h,p;=0A= h=3Dp=3D_ur.split("://")[1];=0A= if(h.indexOf("/")>-1) {=0A= h=3Dh.split("/")[0];=0A= p=3Dp.substring(p.indexOf("/")+1,p.length);=0A= }=0A= if(p.indexOf("?")>-1) {=0A= p=3Dp.split("?")[0];=0A= }=0A= if(h.toLowerCase().indexOf("google")>-1) {=0A= if(_ur.indexOf("?q=3D")>-1 || _ur.indexOf("&q=3D")>-1) {=0A= if (p.toLowerCase().indexOf("cse")>-1) {=0A= return true;=0A= }=0A= }=0A= }=0A= }=0A= function _uBInfo() {=0A= var sr=3D"-",sc=3D"-",ul=3D"-",fl=3D"-",cs=3D"-",je=3D1;=0A= var n=3Dnavigator;=0A= if (self.screen) {=0A= sr=3Dscreen.width+"x"+screen.height;=0A= sc=3Dscreen.colorDepth+"-bit";=0A= } else if (self.java) {=0A= var j=3Djava.awt.Toolkit.getDefaultToolkit();=0A= var s=3Dj.getScreenSize();=0A= sr=3Ds.width+"x"+s.height;=0A= }=0A= if (n.language) { ul=3Dn.language.toLowerCase(); 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skip to main=20
| skip to =
sidebar=20
![3DDigg!=20](3D"http://digg.com/img/badges/100x20-digg-button.gif")
=20
=20
=20
=20
Relief Pitcher: Vermeer =
style
So we have an interesting = marketing=20 question. As DHL withdraws from the U.S. marketplace, what is the value = in being=20 associated with a quintessential U.S. sport? DHL did not indicate that = it=20 intends to take any current steps to refashion its promotion = relationship with=20 MLB, if for no other reason that to avoid the potential damage to its = goodwill=20 that might follow from a midstream unilateral change in its sponsorship. = Still,=20 one wonders how much bang for its buck DHL can get from promoting = overseas=20 delivery services via sponsoring baseball games for the denizens of say=20 Cleveland (my home town, by the way), Cincinnati or St. Louis? Do I = detect a=20 possible renegotiation of sponsorship rates?
If Kodak will = apparently=20 cease to sponsor the Olympics after the current Beijing Games, it is = difficult=20 to imagine how DHL will find much benefit it continuing to sponsor MLB = in=20 various forms after the current agreements come to an end. However, = views have=20 been expressed that seem to suggest that DHL might be well-advised to = refashion=20 its relationship with MLB, but not terminate it in its entirety. We can = only=20 wait and see.
Less complicated to understand is a short item that = appeared today, also on Bloomberg.com. Entitled "GM, Tiger Woods to End=20 Nine-Year Endorsement", the gist of which is clear from the title. In = fact,=20 while Wood's contract was set to run through 2009, the relationship will = conclude at year's end. Two quotes from the article say it = all:
"We began=20 speaking with Woods earlier this year," Ternes [ a spokesman for GM] = said in an=20 interview. "He expressed an interest in growing his own Tiger brand and = we have=20 been looking for market savings."
Or, as noted by an advertising=20 executive: "This is something you kind of expected that they had to=20 do."
The Tiger=20 on the Prowl for a New Sponsorship =20
=20
=20
Older=20
Posts
![3D""=20](3D"http://img1.blogblog.com/img/icon18_wrench_allbkg.png")
=20
=20
=20
=20
=20
=20
Monday, 1 December 2008
Patent=20
Insurance: a financial prescription for neglected diseases?
=20
Saturday, 29 November 2008
The=20
Music World: More than Copyright and Licenses
The podcast about Duke Ellington was one in a regular=20
series--"Jazz Profiles"-- produced by the U.S.=20
National Public Radio, and it took me back 40 years to a smallish =
hall in=20
New Haven, Connecticut, where this author, as a college student arriving =
from=20
the wilds of the American Southwest, somehow found himself at a concert =
given by=20
the Duke Ellington Orchestra. It was one of the unforgettable =
experiences where=20
musical legend was melded with the musical experience of the moment, and =
the=20
memory of that evening provided the impetus for my jazz odyssey from =
that time=20
to the present.
What struck me in the podcast was a brief =
description of=20
two aspects in connection with Ellington's musical creations, =
particularly in=20
the 1930s and 1940s. The first aspect was an observation that, at that =
time,=20
Ellington preferred not to reduce at least some of his musical =
compositions to=20
writing, for fear that it would ease the task of would-be imitators. So =
he urged=20
his orchestra members to memorize the musical work at hand.
In =
other=20
words, Ellington had turned copyright on his head, seemingly using trade =
secrets=20
to try and protect at least some of his musical works. What an =
interesting=20
notion--musical as artistic confidence. Reverse engineer my musical =
creation, if=20
you like!
The second =
aspect=20
addressed the complex relationship between Ellington and his orchestra =
members=20
about their role in the composition of his works. Apparently, Ellington =
made=20
liberal use of the musical input of his musicians, usually without =
adding them=20
as "co-composers" of the resulting work. According to the podcast, some=20
grumbled, some settled for monetary compensation, and some seemed to =
receive=20
credit of some kind.
We can teach students all we want about =
copyright=20
ownership and attribution, but the reality of how ownership and =
attribution play=20
out reveals a degree of complexity that pure law cannot capture. This is =
especially so when music becomes more of a collective activity, where =
the=20
composer is also the arranger and also the orchestra leader. The genius =
of 18th=20
and 19th century composer gives way to more complicated relationships =
between=20
multiple actors in the creation and performance of music. In that space, =
neither=20
copyright nor licensing is fully informing.
=20
Thursday, 27 November 2008
Over-defended=20
IP action -- who pays the costs?
The costs of the case =
were no=20
doubt increased by the need to argue the various issues for two days =
before the=20
Court of Appeal itself.
=20
Tuesday, 25 November 2008
Recession...what=20
recession?
A quick review of the trade mark filing statistics in the US and EU=20
illustrates that there is not (yet) evidence of a slowdown in the =
investment in=20
trade mark filings. The
Of course, it is difficult to discern filing =
trends over=20
the past six weeks from these figures and there will inevitably be a lag =
period=20
if filings drop in the face of adverse economic conditions. However, it =
is not=20
as if there has been upbeat financial news over the past 12 months, =
particularly=20
in the States, leading one to think that filings are quite robust. If =
this=20
growth continues despite the poor economic outlook for 2009 then perhaps =
it is a=20
sign that companies are preferring to spend their money on defensive =
filings (as=20
opposed to litigation) or that brands are being squeezed into new =
categories=20
(requiring news filings) to generate revenue or that simply, the trade =
mark=20
business just keeps growing. That said, as GDP growth levels drop (even =
into=20
negative territory) one cannot help but feel that trade mark filings=20
(traditionally symptomatic of growth) will do so too. The dot com crash, =
for=20
example, saw a 15% drop in filings in the EU which took a three full =
years to=20
recover, between 2000 and 2004.
=20
DHL=20
and Tiger Woods; Sport Sponsorships in Turmoil
What happens when when globalization meets sports sponsorship meets =
economic=20
turn down? The recent announcement of DHL=20
regarding its continuing sponsorship of Major League Baseball in the US =
(what we=20
call "MLB") is an interesting case in point.
According to a =
November 18th=20
article in Bloomberg.com ("MLB =
Holds Talks=20
with DHL over Sponsorships After Exist from U.S."), the discussions =
between MLB=20
and DHL arose after DHL, a unit of Deutsche Post, announced that it was=20
withdrawing from the U.S. express delivery market. It was reported that =
DHL=20
fired 14,900 employees and shut down 3/4 of its outlets due to a lack of =
commercial success in competing with UPS and FedEx in the U.S. market. =
As a=20
result, DHL will focus only on international deliveries from the =
U.S.
It appears that DHL sponsors a number of =
baseball=20
teams--including Cincinnati, Los Angeles, San Francisco, (my beloved) =
Cleveland=20
Indians, New York (Mets) and Atlanta for various periods through the =
year 2010.=20
DHL also sponsors an award for excellence for a particular position of =
baseball,=20
namely the relief pitcher (for you non-U.S. readers, you can find more =
about=20
that position here). DHL also =
highlighted baseball players in its commercials, with a thematic tie-in =
between=20
the players and the ad contents that only a U.S. native could=20
appreciate.
So we have an interesting = marketing=20 question. As DHL withdraws from the U.S. marketplace, what is the value = in being=20 associated with a quintessential U.S. sport? DHL did not indicate that = it=20 intends to take any current steps to refashion its promotion = relationship with=20 MLB, if for no other reason that to avoid the potential damage to its = goodwill=20 that might follow from a midstream unilateral change in its sponsorship. = Still,=20 one wonders how much bang for its buck DHL can get from promoting = overseas=20 delivery services via sponsoring baseball games for the denizens of say=20 Cleveland (my home town, by the way), Cincinnati or St. Louis? Do I = detect a=20 possible renegotiation of sponsorship rates?
If Kodak will = apparently=20 cease to sponsor the Olympics after the current Beijing Games, it is = difficult=20 to imagine how DHL will find much benefit it continuing to sponsor MLB = in=20 various forms after the current agreements come to an end. However, = views have=20 been expressed that seem to suggest that DHL might be well-advised to = refashion=20 its relationship with MLB, but not terminate it in its entirety. We can = only=20 wait and see.
Less complicated to understand is a short item that = appeared today, also on Bloomberg.com. Entitled "GM, Tiger Woods to End=20 Nine-Year Endorsement", the gist of which is clear from the title. In = fact,=20 while Wood's contract was set to run through 2009, the relationship will = conclude at year's end. Two quotes from the article say it = all:
"We began=20 speaking with Woods earlier this year," Ternes [ a spokesman for GM] = said in an=20 interview. "He expressed an interest in growing his own Tiger brand and = we have=20 been looking for market savings."
Or, as noted by an advertising=20 executive: "This is something you kind of expected that they had to=20 do."
The Tiger=20 on the Prowl for a New Sponsorship
=20
Monday, 24 November 2008
Inherited=20
IP: benefits and burdens
=20
Sunday, 23 November 2008
No=20
interim relief for "non-urgent" collecting societies
On 14 November, in Cases "The applicant for its part has not produced any figures ... =
to=20
demonstrate in any other way the seriousness of the alleged financial =
damage=20
by showing that the =E2=80=98online=E2=80=99 field represented the =
great majority of its=20
income. Such detailed figures, which were within the =
applicant=E2=80=99s power, should=20
already have appeared in the application for interim measures itself. =
Such an=20
application must be sufficiently detailed in itself to enable the =
defendant to=20
prepare his observations and the judge hearing the application to rule =
on it,=20
where necessary, without other supporting information, and the =
essential=20
elements of fact and law must be apparent from the application for =
interim=20
measures itself".
This indicates that the burden faced by =
any=20
IP-based business that seeks to suspend a Commission order relating to =
its=20
business operations is a substantial one: actual financial damage must =
be shown.=20
This stacks the odds against the business itself, since figure[based =
evidence is=20
always historical while the damage which the business seeks to prevent, =
through=20
suspending the order, is going to be felt (assuming it exists) in the =
future.=20
Where the market is a dynamic one that is subject to rapid and sometimes =
unpredictable changes, the evidential burden will presumably be rarely =
met, if=20
at all.
=20
Subscribe to: Posts (Atom) =
Coming soon: next IP FINANCE meeting
=20
Contributors to this weblog
=20
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